I sympathize with people in charge of every aspect of producing and presenting knit and crochet patterns for men. Really I do. It can't be an easy job. They usually try to create some macho appeal to counteract the preconception that handknits are somehow inherently feminine. Unfortunately, in models' poses and expressions, "macho" often ends up looking more like "moody".
. . . And then you have the occasional book of knitting patterns for men that looks more like a thriller or crime novel:
Just look at the drama and tension in those eyes!
"From best-selling author Phildar comes the latest in his series of edge-of-your-seat suspense-- Homme. Will the hard-boiled detective solve the mysterious mystery in time? Or will his penchant for cabled sweaters be his ultimate undoing?"