Saturday, April 10, 2010

The Value of Selecting the Right Name

The Sweater Workshop-- not to be confused with "sweatshop". 

P.S.  What kind of sweater is that in the upper left-hand corner?  A dog sweater maybe?  Or a sleeveless sweater for an unhealthily skinny person?  Odd.

P.P.S.  Whoever thought "sweater" was a good name for a garment, anyway?  When you're raised with the word, you tend not to think much about it, but really, when is it ever a good idea to put the word "sweat" in the name of something you want people to buy, make, or wear?  Yuck. 

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