Saturday, April 10, 2010
The Value of Selecting the Right Name
The Sweater Workshop-- not to be confused with "sweatshop".
P.S. What kind of sweater is that in the upper left-hand corner? A dog sweater maybe? Or a sleeveless sweater for an unhealthily skinny person? Odd.
P.P.S. Whoever thought "sweater" was a good name for a garment, anyway? When you're raised with the word, you tend not to think much about it, but really, when is it ever a good idea to put the word "sweat" in the name of something you want people to buy, make, or wear? Yuck.